2012 Crystal Achievement Award Presented to Simonton WindowsSeptember 07 2012
COLUMBUS, OHIO - Simonton Windows has won the prestigious 2012 Crystal Achievement Award in the categor?y of “Most Innovative Program” for the company’s Lead-Safe Awareness Campaign. Presented by Window & Door magazine, the annual award recognizes significant innovations and achievements in window and door technology, manufacturing and marketing.
In 2011, Simonton Windows embraced the opportunity to educate remodelers and homeowners about the hazards of lead-based paint in homes older than 1978.
By creating a comprehensive multi-media awareness campaign, Simonton is educating homeowners about the dangers of lead dust created by the friction of opening and closing painted windows in older homes. This microscopic dust can cause serious and damaging health effects, especially in children and pregnant women.
“Despite all the controversy surrounding the EPA lead paint requirements, most within the window and remodeling industries agreed with the goal of the new law—to protect kids from the dangers of lead paint dust,” says John Swanson, editor/associate publisher of Window & Door. “Our judges were clearly impressed with the way Simonton focused on that goal with its campaign and how they carried the message not just to their contractors, but to homeowners as well.”
Simonton created its innovative educational marketing campaign using the theme of “Get the Lead Out” and produced a special educational Web page resource at http://www.simonton.com/leadsafe for all audiences. The campaign used the counsel of Rick Nevin, a consultant to the National Center for Healthy Housing (NCHH) to bring expertise to the lead safety issue. A wide variety of multi-media support materials were created in print, online, social media and video format, including a “Get the Lead Out” YouTube video (www.youtube.com/simontonwindows), homeowner brochure, and targeted communications.
“When the rest of the industry was reacting negatively to the EPA Lead RRP ruling, Simonton saw the opportunity to advocate for healthier home environments. We created marketing tools to educate and inform homeowners about this insidious problem. Receiving the Crystal Achievement Award for our work on lead-free safety education gives us another opportunity to shine the spotlight on this important issue,” says Gary Pember, vice president of marketing for Simonton Windows. “Our goal was to help raise awareness for the issue and provide our contractors and remodelers with tools that show homeowners how to help eliminate the problem.”
To read the full story in Window & Door on Simonton’s Crystal Achievement win, visit http://www.windowanddoor.com/most-innovative-marketing-program/CAA2012.
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